We hit 100,000 subscribers on YouTube in 63 days.
We only posted 5 videos
We posted 5 videos in 63 days and hit 100K YouTube subs.
That was one video about every 2 to 3 weeks.
Here’s what the portfolio looks like:
Video 1: Everything I learned from being around the Top 0.01% (442K views)
Video 2: Everything I learned at Goldman Sachs in 17 mins (236K views)
Video 3: Once you understand investing, you understand money (300K views)
Video 4: 7 Rules of Money (1.3M views)
Video 5: How to create generational wealth (200K views)
And here are 5 lessons I learned during the process.
1. Make 1/0 Content
1/0 content means content only you can make.
This is about your unique experiences, accomplishments, stories, and circumstances. You are not trying to have crazy stories. You are trying to make clear points and use your stories as proof.
Example: If I wanted to explain the importance of consistency, I would talk about how I have run the 5am Club for 15+ years, waking up at 5am every single day. That is proof I can point to. Nobody else can tell that story.
2. Keep Your Videos Connected
YouTube is a labyrinth of videos. It is a portfolio of your work.
Making videos on random topics makes everything harder on the algorithm. It makes it harder on viewers because after they finish one video, there is no natural next step.
You want your videos to be non-sequential chapters in the same book. That way, people know you better, stay with your content, and go deeper in the rabbit hole.
3. Respond to Comments
I could probably do a better job at this, but every time I had a minute, I would respond to comments.
I tried to respond to the thoughtful comments first, the ones where someone clearly put in effort. Then I would come back for the others. It gets hard when there are hundreds, but it should never be hard when there are just a few.
People do not even stop to like a video anymore. If they take the time to write a comment, the least you can do is respond.
4. Build a Visual Identity
If every video is edited differently, shot in a different location, and has a different visual identity, it confuses the audience.
You want it to feel like you the moment someone presses play. The edit, the visuals, the approach, the cuts, the fonts and colors should all be consistent.
I am getting better at this as we do more videos. We set up a new studio and locked in a consistent approach to shooting, editing, graphics, and overall feel.
The easiest way to do this when you are starting out: tell your team to follow a key creator’s approach that you like. That gives you a baseline of consistency before you develop your own.
5. Team
It would have been impossible to do this without a team.
There is concept research, packaging, scripting the framework, thinking about visuals, iterating with me on stories and viewpoints. That process takes time.
I am just one piece of it. I am the talent. Maybe 10% of the work. The rest of the team produces the media asset.
For every hour we shoot, we probably spend 15 to 20 hours in prep.
If you want to see all of this in action, check out the YouTube channel.
And if you like what you see, share it.
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