The Weekly Offer System
The easiest way to keep your customers coming back
Within the first 90 days, I received documented proof that this idea generated over $100 million in sales.
I just stopped keeping track after that.
While I came up with this idea about 10 years ago when I was in real estate, it has since then been used in various industries.
This is a weekly offer system that every single business should consider putting in place and I am going to explain to you how to do it.
It is called the Deal of the Week.
A pizza store would call it the pizza of the week
My friend is a watch broker - he called it the watch of the week
A friend who is a coach - called it the client of the week
In essence, it’s [something] of the week.
Here are the 4 reasons why:
Permission: When its a weekly thing, you have given yourself permission to make an offer and sell… without it being sleazy. For example, the pizza store could hammer you with specials every day or could just make sure the pizza of the week was awesome… and nobody would unsubscribe from that text message.
Sales: Instead of worrying about what marketing strategy to run next, you always know that you can do this 50+ times a year and it will continuously bring in customers.
Positive Associations: When you are constantly sharing special offers with someone, they have a positive association with your brand.
Brand: Talking about brand, it’s free brand recognition every single week.
In fact, Crumbl Cookies did exactly this and blew up their brand.
Crumbl was just another neighborhood cookie store franchise. Most franchise owners made no money, unless a soccer team or birthday party ordered 100+ cookies that month. All this changed when Crumbl put the weekly offer in place.
Every Friday, Crumbl corporate would do a mass push of its flavors of the week. It was the only 6 flavors they would be selling during the upcoming week.
All the franchisees organized themselves to bake and deliver on the demand of just those 6 cookie flavors. This made production easy, as they knew exactly what they needed from raw materials to ingredients.
Crumbl went hard on this campaign. While it started with text message and email, it soon evolved to video and social media pushes. Today, each of their weekly videos get millions of views and tens of thousands of shares.
The weekly offer built Crumbl’s entire business.
While not all of us have a neighborhood cookie store, there is still a way to clearly use this strategy and have this be the foundational piece of communication that to send to your database on a weekly basis.
I break down this strategy step-by-step, along with live sample messages in this video:
Here are the 3 big lessons that I learned deploying this across industries:
Name your thing: Deal of the Week or Smoothie of the Week
Send it at the same day/time every week
Force a click or reply. Meaning, have them click to redeem a coupon or reply to get more information.
Bonus: If you offer a professional service like real estate, mortgage, interior design, law, chiropractic, agency etc. then always hold something back in the email and force the reply.
For example:
In real estate, I recommend never putting the price of the “deal” of the week.
In mortgage, you could offer to cover closing costs if the refinance was done by x date, but I don’t add all the details
In chiropractic, you could offer a free “Computer Sitting Spine Alignment” worth $400 for just booking a consultation that week.
The magic words I use at the end of the email are:
If you are interested, just reply and I will get you all the details.
If you did nothing else in the next 90 days, put this strategy in place and you will see it bring a steady stream of revenue while also building your brand.
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