Sharran, this is a masterclass in operational excellence. Thank you for codifying these lessons.
Lesson #5, "Use language like infrastructure," is the one that truly resonates. It's a concept we build our entire strategic practice around.
We call it "verbal precision." In our experience, most strategic failures are not failures of execution; they are failures of language. A team that hasn't agreed on the precise meaning of "customer," "lead," or "ready" is building on sand.
Clarity isn't a soft skill; it's the load-bearing foundation of the entire business.
Your framing of it as "infrastructure" is the perfect way to articulate its importance. Superb post. Looking forward to studying more.
Sharran, this is a masterclass in operational excellence. Thank you for codifying these lessons.
Lesson #5, "Use language like infrastructure," is the one that truly resonates. It's a concept we build our entire strategic practice around.
We call it "verbal precision." In our experience, most strategic failures are not failures of execution; they are failures of language. A team that hasn't agreed on the precise meaning of "customer," "lead," or "ready" is building on sand.
Clarity isn't a soft skill; it's the load-bearing foundation of the entire business.
Your framing of it as "infrastructure" is the perfect way to articulate its importance. Superb post. Looking forward to studying more.
Thank you for taking the time to offer your learnings Sharran :) Greeting from Germany!
Nothing teaches you more than churn (i.e. a client leaving you).” This is a powerful insight!